About a dozen Mamaroneck High School students, accompanied by the MHS social worker Helene Fremder, spent several hours this week visiting area stores and placing stickers on multi-packs of alcoholic beverages. The stickers read, “Hey You!! It is ILLEGAL to provide alcohol to people under 21!”
The team visited the A&P, One Stop Beverage Center, Anthony’s Deli, Stop & Shop, Milkmart, Food Horizon and Sound Shore Liquor Pantry to remind adults of the dangers of providing alcohol to minors.
The Sticker Shock campaign was developed by MADD (Mothers Against Drunk Driving) and adopted by Larchmont-Mamaroneck RADAR (Responsible Action: A Drug and Alcohol Resource). In addition to the stickers, stores were given the option of placing a sign, identical to the sticker but larger, in the window or at the checkout counter.
“It was really fun ‘stickering’ the beverages with the students,” said Ms. Fremder. “Customers came over to ask us what we were doing and the students explained to them ‘we are reminding our community during prom and graduation season that it is illegal to serve people under the age of 21.’ That was rewarding for me to hear students say. When we were finished, the beer aisle really made a strong statement that we care enough about our youth to do this.”
Students participating in the Sticker Shock initiative include Sam Streeter, Zoe Morvay, Lisa Ramos, Alisa Santangelo, Kayla Sherwood, Sam Donovan, Chris Parra, Sean Loughman, Keith Dalbon. Helping recruit the local shops were youth officers from the three local municipalities: Detectives Sandy DiRuzza, Ozzie Ramos, Barbara Daquino and Bob Reynolds.
Teen Drinking High in Larchmont-Mamaroneck
Results of the 2008 Communities That Care (CTC) Survey released several months ago indicate that binge drinking among Mamaroneck High School students is more than twice the national average. Forty-four percent of tenth graders reported binge drinking in the “past two weeks” as opposed to the 21.9 percent national norm. For seniors, the rates were even higher: 55.2 percent of MHS 12th graders compared to 25.9 percent nationally.
“RADAR would like thank the retailers, students, police, and school district for their collaboration on this important campaign to help send a strong message that this community does not approve of providing alcohol to minors,” said Janet Buchbinder, RADAR Coordinator and active member for more than 12 years.
“It is especially important during prom and graduation season – when celebration parties are at their highest levels – for us to reinforce the message that underage drinking is not only unhealthy, but illegal,” said Ms. Buchbinder. “RADAR’s sponsorship of campaigns such as ‘Sticker Shock’ is part of our ongoing efforts to help build awareness and change community ideas about underage drinking.”
RADAR will again collaborate with local police on July 6, when store owners will come together for a training on the laws and responsibilities surrounding off-premise alcoholic beverage sales. The workshop will be held at the Town Center courtroom.