TheMotherhood.com, the web community I started in 2006 with Cooper Munroe and based here in Larchmont, has been named a finalist for a Webby Award in the Family/Parenting category by the International Academy of Digital Arts and Sciences. The Webby Award is the leading international award honoring excellence online, hailed as the “Internet’s highest honor” by the New York Times.
TheMotherhood.com is a neighborhood in the truest sense – in many ways like Larchmont. As in our close-knit town, moms in TheMotherhood come together to create strong friendships, share their stories, and to help each other and their communities. In selecting TheMotherhood as a finalist, the Academy not only honors moms, it honors the way we share our lives and use the web together.
The inspiration for TheMotherhood came in 2005 after Hurricane Katrina when Cooper and I turned our blog into a clearinghouse for people of the Gulf Coast who lost their homes. Thousands of people, many from Larchmont, used the Been There Clearinghouse to send packages containing everything from household supplies to clothing, airline miles, refurbished Mac computers, and much more, all with handwritten, heartfelt notes. (See the Larchmont Gazette 2006 news article.)
After seeing first-hand how moms could use the web to come together and get into action on something they cared deeply about, we decided to create a grassroots community where moms could support each other every day to make life a little better.
To this day, our community is known for its public service, most recently leading a campaign to reduce distracted driving (Mom Sends The Msg) and creating the National Wildlife Federation’s Founding Moms Advisory Council to help get kids outside.
TheMotherhood, located on Dogwood Lane in Larchmont, is the only mom-owned, independent start-up competing for a Webby in the Parenting/Family category. The four other finalists in the category are Sesame Street, Parenting.com, Babycenter and Drinkwise Australia. Ten thousand entries from all 50 states and 60 countries were submitted this year for consideration in the competition.
Also based in Larchmont is TheMotherhood Creative, our online marketing firm that brings major brands together with moms through value-added marketing campaigns online and off.
The Webby’s People Voice vote runs now through April 29 (please vote!). Winners of the Webby Awards and the People’s Voice vote will be announced on May 4.