Help! When I started
my MBA, I expected it would be easy to find a job in advertising
or marketing when I graduated. I graduate in May and very
few recruiters have come to my school. No one seems to be
hiring. I've got big debts, and I need a job. What should
You are not alone.
Three prospective MBA's have told me similar problems in
the last few weeks. It is a tough job market, but some people
are being hired and here are some tips that can help you
be one of them.
Network with everyone
you know. Be shameless about contacting your parents' friends,
your friends' parents, members of your house of worship
and anyone else you can think of who may have a connection
with marketing or advertising. Most universities will give
you a list of alumni to contact in your field. They can
be a good source of jobs and leads.
Read the trade papers
and magazines in your field. For example, your school library
or local library with a good business section should have
Advertising Age and Ad Week. These report companies and
divisions that are doing well -- and give names of people
running the healthy brands and accounts. Contact them. Furthermore,
by reading and acquiring current information about your
field, you will be able to write a personalized cover letter,
and answer questions well when you get an interview.
You may also offer to work as an intern in a company or
agency if that might lead to a permanent position.
Most important --
don't give up. Persistence WILL eventually lead to an interview
and a job!
The Career Doctor